Our new real-time strategy game, Ashes of the Singularity is out. Stardock hasn’t released an RTS since 2008 Sins of a Solar Empire. Like Sins, Ashes is a massive scale RTS. It’s not about actions per minute, it’s about your global strategy as you battle for a planet (heh, except on the tiny maps of course).
The good news: Ashes is a hit. Sales are excellent and the reviews are, so far, universally positive from reviewers.
The bad news: Since the release of Sins of a Solar Empire, the market has changed dramatically.
When you buy a game brand-new nowadays, you know, at some level, that it’s going to go on sale for a steep discount. To give you some understanding: While Ashes quickly passed the 50,000 unit sales within the first week, the WISH LIST mark on Steam crossed 200,000 units. What does that tell you?
How do we reward early adopters
We have some ideas on how to address this. The first, and I hope, the easiest to do (depending on the Steam rules) is to make certain DLC free to everyone who currently has the game. So people who bought your game at release for $50 or $30 or whatever your price point is will start getting DLC that is simply added to their account but made say $4.99 after to those who come later (who got the game on sale). These wouldn’t be anything critical to the game. More maps. More scenarios. More skins. That sort of thing. The kinds of things people usually expect in DLC.
What say you?
Post in the comments what you think of such a system. How do you feel about the evolution of the PC gaming market place?
How to get Ashes: [Get it via Steam/GOG/Direct/GMG]
More screenshots:
good news and congratulations to the good sale numbers
i think as long as those DLCs arent affecting gameplay or multiplayer (which could split the community) those free DLCs for early adopters are fine.
+1
Dont look back.
Pay for DLC maps splits the multiplayer community. Be careful!
This may be a way to reward early buyers but it is likely to upset some people waiting. Especially maps as it will be seen to split the community, and even if that claim would be a little exaggerated based on just a few maps, depending on the map share options you decide upon it could potentially cause some frustrations. If you do put them in DLC I'd put a lot into one $4.99 DLC to make it very good value for money.
I personally don't mind if later buyers get all the stuff we get for free on top, it may encourage them to buy the game that much sooner under a lower sale than they might have otherwise waited for (i.e. they might get it at a 25% sale as opposed to waiting for 50%). I don't envy your position though as it is a tough balancing act and you won't please everybody regardless of what you decide.
On a side node, that nuke going off inside the plasma storm looks really cool. I think the nuke could look a little better though and both it and the Substrate equivalent bomb could do with more impactful sound to go with it. Didn't want to start a new thread about it so thought I'd just put it here.
i like what i read regarding expansions and dlc and have very little to ask.
i understand that its especially expensive to make single player campaings. so i would love free maps and units and balance updates, and dlc singleplayer content. i do agree that all maps and all units should always be aviable for anyone in multiplayer.
Just to clarify, what I mentioned above was whether or not to put the free stuff we are going to get into paid DLC. If later there are full sized unit DLC for everyone and it is not free then I don't have a problem with that. I want plenty of new unit types, like Navy, more T3/dreadnoughts, the addition of T4 etc. I would fully expect to pay for those. In those cases I think most games allow people who don't have the new units to use them in MP games if someone does have them, but they can't use them in their own skirmish games. That has always struck me as a very fair way of doing it.
Just chiming in, I appreciate the gesture of free DLC for early adopters. But please don't include maps. Make it cosmetics only, or extra single player content. Perhaps also the game music as a download? Its on our best interest to keep the player base together.
Cosmetic suggestion: different (combined?) colour scheme to pick in the lobby. e.g. red and black.
Nice to see the question being asked though.
You really shouldn't need to reward early adopters.
Unless a gamer has been living under a rock for the past few years, they are aware that buying a game after release will be more expensive than waiting for the next Steam sale. It's a conscience decision made by the consumer, and by making the purchase, they are acknowledging the pricing reality. No one is twisting their arm to buy the game sooner rather than later.
It is not SD's responsibility to effectively subsidize a gamer's lack of patience. They are simply not entitled to it.
Personaly i prefer pay and know i will have good stuff on a game i like.
PA is a good exemple, the game was dead long time but when they released Titans dlc , the game live again until this days because that and especially because Mods that will make PA be play for many months.
http://pa-mods.com/
The point isn't really to reward, but to provide incentive to buy at full price. Brad is worried that the de-facto average sales price for a game has dropped from $40-50 to $20-30.
TBH, I doubt there's a good solution. DLC also eventually get discounts or come in bundles after all, no? And in the age of infinite backlogs, gamers are patient.
I guess F2P/microtransactions/whale-hunting is the logical endgame of this sales craze.
The point isn't really to reward, but to provide incentive to buy at full price. Brad is worried that the de-facto average sales price for a game has dropped from $40-50 to $20-30.TBH, I doubt there's a good solution. DLC also eventually get discounts or come in bundles after all, no? And in the age of infinite backlogs, gamers are patient.I guess F2P/microtransactions/whale-hunting is the logical endgame of this sales craze.
Ok, so Brad is asking if they should use a model similar to what they did with GCIII with Ashes. Well, I don't see why not. It seems like a good offer to people who are enthusiastic about the game.
One thing about multiplayer games though. It's to the players advantage to buy early.
As time goes on, the pool of available gamers to play with decreases (See Demigod and SOSE). So if a gamer wants to be part of the action, getting in sooner is better.
I think that should be emphasized in the marketing.
DLC wouldn't be a good idea, since that causes MP fragmentation for those that have the new maps/units/whatever vs the ones that don't.
In fact, DLC as a whole is such a crap idea, that I disdain games that have this money grabbing ploy. More than half of the DLC for other games should have shipped with the game in the first place.
Pretty much all early adopters know what they are getting, there is no need to offer them something other than "thanks", however, if you really want to offer them something, then the only logical answer is offer some kind of bonus savings for other games, or perhaps steam trading cards, or something like that.
Maybe even offer early access to the stuff mentioned in the OP.
The real problem here is, for those that bought AotS for the campaign, and it really seems to be in a unfinished state, with numerous issues as outlined in other posts. Those are the ones starving for attention, and could care less about the MP side of things, so it is better to pour resources into that then come up with a DLC gimmick.
Hello Brad
I am gonna ask you to please do not release any DLC maps to the game and charge for them.
I mean we already have the Map Editor, and its so easy to make maps on it, so why charging for maps? trust me, after you find a way on how you let us give or share the maps with everyone or auto load the maps to the players then it will be really awesome, then we will have unlimited maps.
If Stardock and Oxide want to make maps then please give them for free.
A good DLC will be new side stories or continuations to the main Story but better, new awesome scenarios, Skins may work, new game modes that everyone can play but if you don't have this game mode purchased then you cannot create the game. to play you just have to wait to see if anyone create a game with this specific game modefor you to join. by doing that you wont have a fragmentation.
Things like that.
I find I'm a bit more rare in today's gaming landscape for a number of reasons and one of those is my age. Mind you, I've seen quite a number of gamers my age and older playing games, it's not just about age. But my perspective's a bit different. I have a number of games on my Steam Wishlist that are there because I'm waiting for significant discount. That's true. There are games on my Steam Wishlist that I want to play some day but other games have my current attention. There are also those that I'm hoping some friends might become interested in, purchase, and we can play together.
But, in this case and a very few others, I've plunked money down early to help the development of a game. An investment. My payoff is, hopefully, a good game. I really don't have much control or say as a single "investor". But it is my hope, my gamble. Some tag in a forum or a skin I may or may not use is cool. My investment may include access to the alpha. I may or may not try it. My investment may include access to the beta. I may or may not try that, either. That's the minimum return on the investment that I expect.
Now, rewards for a game like AotS? That's hard to do as you're hearing above. If Stardock decides to have DLC, then it will split the gaming community based on who buys it or doesn't, particularly in the form of maps. I could see a perk of early adopters including DLC, even maps in that case.
Frankly, what I think makes more sense in my mind is for the publisher and/or dev house to identify that gamer and give them special access or discounts to other products and/or services in their portfolio. Perhaps free weeks or months of other games (Sins, GalCiv, DEMIGOD - heh) or discounts on merchandise (HINT, HINT). After all, that's who I invested in. That's who "owes" me, if that's how you want to put it, not the game.
Again, a good game is what I paid for, regardless of how much impact or involvement I may have had in it's development, testing, etc. There was nothing more promised.
What I, personally, would LOVE to see is founder-level access to the Demigod remake. THAT is what I would consider an outrageous reward! And I'm going to keep dropping THAT hint at every opportunity!
Keep up the great work!
This sounds like a good way to reward early adopters while still bringing new guys into the fold! I would rather not see tons and tons of DLC though as nothing turns me off of buying a new game more than seeing 3 pages of .99 DLC. I would much rather purchase the game + expansions as it feels more honest and upfront. This isn't to say you shouldn't do DLC but just be aware of falling into the DLC overload trap.
I would stray away from paid map/unit microtransactions/mini dlc as you don't want to fragment the userbase (skins and such are fine though)
I would have all additional units/races/maps be either free dlc or full on expansions so that the user base stays together.
Just my .02
I wouldn't make just maps, but custom scenarios are a great idea. As has been pointed out, people who are really jonesing for multiplayer typically buy these things early already, so they can get in on the action, and fragmentation is bad for the community. The unique setups are worth a lot more to the single player crowd than a regular map anyway, which means people are more likely to buy them as well.
Hello, Brad!
I disagree that maps are should be sold as a DLC, cause like mentioned above this will lower the potential of competetive MP matches.
But, lets look at starcraft for example. They sell single player content like co-op commanders, skins, campaings etc. So my proposal is dont do DLC for MP essential components such as maps, new units (via dlc, expansions are still ok) etc. But focus on making scenarios, campaigns, skin packs, different apliable voiceovers as DLC. And ofcouce we need expansions with new units, new races, new game modes etc. I think this above listed should provide the game with content it needs and funds for developing more content
About rewarding early buyers, i think free dlc for a period of time or a discount on some of your other products/projects would be awesome.
Since Ashes is a great multiplayer game, why not offer bundles, get 4 keys, pay for 3. Stuff like this?I bought in early because I am interested in the game, I made the decision to pay despite knowing there might be a Steam sale in the future.
Personally, I am also not really interested in new maps or scenarios, just add to the game in general, make it more complete.
Congrats! I am glad the game AOTS is a hit with great sales. Looks like a solid foundation/franchise to continue the revenue stream with future DLCs and expansions.
I talked two coworkers into buying AOTS also.
https://www.ashesofthesingularity.com/store
Can get a nice discount there on a 4 pack. Steam doesn't seem to allow these often anymore, to do with the relatively new refund policy I think.
Ah ok, nice find. Wow, 4 copies for $99... that is a very fair price.
Releasing map packs for 5$ is only harmful for the community. Keep some of the maps as free updates and go for forged alliance type of standalone release that adds a lot of maps and a new race to the game along with new campaing content.
People are hesitant to buy games at full price when there is already talk about DLC. That is the fault of game industry itself and can only be fixed by providing customers enough value for the money. In my honest opinion ashes is not worth the AAA kind of price tag it is carrying as it is. It is up to stardock and oxide games to provide enough free updates and content to make it worth that kind of investement.
This game is about the multiplayer experience and it is pretty well put together but it is missing some key aspects.
Your really should push that Replay feature out to let casters and streamers do game casts of high level mathces. This will provide massive boost to discoverability of this game and also keep players interested. Think of it as marketing investement. This is one big reason why I think your timing for the release was very bad.
!!!!!!!! Whatever you decide to do, do not split the playerbase !!!!!!! Focus on one(or few) big standalone expansion while also providing continuous stream of small free content updates.
New map, new skins and added features here and there will provide value to the people who already own the game and to those who are thinking of buying the game. Good developer/publisher reputation tends to stick and word spreads very fast. I never discover games because of marketing. I almost always find them by watching streamers, casters or lets play content providers. Ashes was the one exception because I follow news about technology and PC hardware very closely.
I am terribly sorry, but 5€ is too much.
Why? Well, what do you get and why is is a waste of money?
You can get a good tutorial for making these here:
http://www.indiedb.com/games/ashes-of-the-singularity/tutorials/ashes-of-the-singularity-modding-guide
What I personally recommend is to follow what CdProject Red did when they released The Witcher 3:
Release a bunch of "free DLC" every week for a while. The community will love it.
And as far as paid DLCs are concerned...
Make them big.
They should have a significant amount of content that makes people say "this purchase was worth it".
Oh, and I purchased Ashes of the Singularity at the early access phase. Where can I get the bonus scenario?
There is also one thing that is forgotten. Linux users are waiting for the Linux build and when that one becomes available the game price will be already down to 75% so they can't be early adopters at all. On the other side if you make dlc then make it as an campaign/scenario expansion dlc and not some cosmetic stuff or a few units per dlc since nobody will be prepared to pay 5$ for a small dlc. Especially not for maps. Those should be handled as free dlc or part of the campaign/scenario expansion dlc. Its just gives an impression to buyers that you released an unfinished game or are selling the game in parts.
If you do skin packs/map packs/scenario packs they shouldn't cost more then 2$ a piece. Especially when I look at Fallen Enchantress dlc those always seemed way overpriced for the little they offered.
One good option would be like gog.com/Cd Red did with Witcher 3 where they offered a pack with Witcher 3 and all the future dlc.
I paid the asking price because of GalCiv and Sins. I pine away for a new Sins, but so far Ashes looks great. I'd pay the $50 again and still buy DLC if I must. I'll take whatever you guys are throwing as freebies of course, but I don't mind paying for good entertainment at all. I only have maybe 12 hours in, but that makes Ashes cost less than a movie per hour.
movie - 15 / 2 hrs / 7.50/hr viewed (not counting the junk food counter)
ashes - 50 / 12 hrs / 4.16/hr played - and only decreases with time.
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