Ok, so I first saw the "Join the Army" link and said, hrm...could be fun. Now I look at it like a crack addict as its completely fun and addicting.
But, the more I participated the more I came to the realization that Stardock is a marketing genius. All of the activities that receive "points" are for marketing!
Ok, all of those sound neat...but how does it effect you and why should you help?
Ok, those two points sound good for Stardock...but what does it have to do with *me*
So does that sound good you to? Yes? Then get out there and go tell the mountain!
Plus a lot of us have already pre-ordered the game, so we're trying to win copies of a game we already bought.
I'll keep my reply short, as we appear to be talking past one another.
This contest potentially damages the credibility of people who speak favorably of Stardock by creating the impression that they are motivated by prizes (large or small) and e-acclaim rather than the enjoyment of Stardock's excellent games.
Agreed totally. Normally, if I talk about a game to my friends and it turns out they give it a try and don't like it, its just different tastes. No big deal.
Now? Are they going to accept that, or think I deliberately gave them bad game advice (instead of because I thought they'd like the game) to win a contest? Not cool. I'm actually talking LESS to people about Elemental then I was before.
I also have to agree. I signed up thinking I might have a chance at some free stuff for participating in forum discussion and helping grow the game through new ideas, but it turned out to be a marketing gimmic. I also want to tell people about the game less, because of the reasons you described.
Well all this is hypothetical. I mean I'm rank #11 and I haven't done any spamming at all. For those in the top 10, maybe a couple people are spamming, but I think that's why it's good to have this kind of community counter-point going on in the forums: those who would think about spamming to get more points would feel less inclined to do so if it was publicly known that they were doing it. Since we can all click and check on what other people are submitting, there is a certain kind of shame in spamming for prizes. The stricter requirements for points is also a good step forward.
In general, I think as more people do the easy stuff, like adding things to their wishlist and digging islanddog's posts, they won't be able to get much more points unless they do something special. I at least am having trouble thinking of what to do next since I haven't even gotten the beta yet. With an active community policing itself combined with transparency and a stricter way of rewarding points, I think this marketing plan would overall be good for elemental.
The problem is not only of the potential of people spamming, but of the *perception* that good reviews/comments might be motivated by the system and not totally genuine.Yes this kind of marketing trick can (and probably will) increase the volume of discussions about Elemental, but it will also lessen the value of good reviews by making the reviewer motivation incertain and might damage Stardock image over the long term.
They never said they wouldn't award points for negative user previews, just that it has to include the thing the user is looking forward to most. So if I were to write out a well thought out review that detailed why the game will fail and provide examples, but I really like the dynasty system and say so, I would expect to get the same number of points as someone who writes an equally well thought out review as to why it won't fail, provided examples, and said they look forward to the dynasty system. If I didn't get a similar number of points for my negative review as the positive reviewer, you can be sure that I'd raise hell about it, and I'm confidant that most people here would too.
There is some truth behind this...
Could we gain points in the Elemental Army by linking forums posts where we explain why we don't like the concept of the Army itself ?
I would so do this.
i preorderd the game too
but 1 more limited edition cant be bad
Nah. We need a forum title "conscientious objector".
Just take into account people that even if you DO follow the rules based upon what is written. You may be in for a surprise when you get many rejected ones. Even though, you as it may of been were communicating and participating on various forums.
Oh and don't even try to submit your Diggs, cause they'll get rejected out of hand, even if you only do exactly as they say. Which is digg an article by Island Dog.
Why am I putting this here? Honesty, I spent several hours last night, going through the digg submissions, and going through various forums, joining in the conversations as they related to the actual topic on hand. And I checked this morning, and found many rejected. No statement why.
Now, I do admit in some cases when I was documenting sort of the reason for why I was submitting the Quest reward, when I was trying to edit what I had put in there, in some case I inadvertently hit submit, so they were cut off. But the links themselves should of been sufficient.
So, just note, if you follow the rules as written, you may be wasting effort. And what you may be doing after a good long weekly session of D&D with your friends, inspired you to review the "Quests" and what they entail, and could in theory require. And your inspiration may be met with cold hard rejection.
So this army idea isn't as they say all roses, and great marketing, if they aren't going to, you know reward the people who put in effort and try to participate.
Wow. Just... wow. I'm not sure I've ever supported a game that actually turned around and made my word of mouth of questionable honesty before. Word of mouth advertising works specifically because there's no incentive for the customer. The customer likes it enough to spread the word without ulterior motive. Cause the listener to assume we're doing it for kickbacks, and the word of mouth is useless. What Stardock will get, if the "army" concept sees heavy adoption, is not word of mouth, but inescapable white noise advertising.
That's not even considering the pitfalls of, "Waah, Stardock didn't give me the maximum points for my totally awesome post buried in a 50 page thread on GameFAQs!" (God forbid someone get a submission rejected altogether.) Inevitably, someone will get butthurt, and start complaining loudly on public forums about how the whole promotion is a sham, and Stardock is a pack of liars. (Please note, I am not leveling that accusation, but it WILL happen sooner or later when someone doesn't get their way.)
Consider also, the risks of "whisper down the alley." That's a natural part of any communication that goes person to person, but with Elemental still in a state of total flux, changing day by day, and new concepts being proposed with fanfare only to be rejected a week or two later, how much of what the army gets out there is going to be accurate for long? I'm not proposing that we shouldn't discuss Elemental at all until it's gold, but pushing for people to talk about what they love best en masse while that beloved feature might yet be dropped seems like a good way to get random people to rush, pre-order, and call shenanigans. Imagine if the army program had been announced not so long ago, and someone had posted somewhere that tactical combat would be real time. Is it really a great idea to spread the word super aggressively before we even know for certain what the word is?
Finally, while those of us who have pre-ordered have in fact seen some of Elemental, how much praise can we lump on a game that's not out yet without coming off as witless fanboys? Where attracting attention to a pre-release title is concerned, I'm much more interested in facts about a final product (which remain quite limited) than the energy of the community. If all it took to make a great game was an energetic, enthused pre-release fanbase, Age of Conan would be raking in the money right now. Instead, there's been a lot of "I joined it because my friends did, but man, did it suck!" and "LOL, fanboys." I'm not suggesting that an MMO and a 4x are comparable games at all, but overenthused fanbases promoting unfinished product ARE comparable.
The whole program is pre-mature, and extremely ill-advised. Let's not be "those guys."
Edit: Apologies to Gorstagg--I was writing this over a fairly long period of time, and your post wasn't in place when I started. Your tone and post are quite rational, and you are absolutely not the "butthurt" fan I warned would come to pass in my post!
Ye are too obssesed about this topic.
If your attitue is of spammer when talking about the game, it won't matter if you are taking part of the Army or not. If you take a responsible approach (which would involve selective targeting, to be informative and take all the time needed,...), it won't matter either and you will leave a positive impression (Army or not).
It'd had been better if no prizes were given but less people would be interested into helping for free and as it is now it helps to create some buzz. Good or bad? As long as it's not apocaliptic, it's enough to make sure that more people know that there is a game called Elemental. Also gives more Impulse exposure, which matters a lot for Stardock.
The Army is not there to sell the game but to actually inform and let people know about the game. If someone abuses the system or didn't get the point of it, well, shit happens. (and rules of the Army don't obligue you to submit any quest even if you did any!!!! In fact, you can keep doing quests without joining the Army!!!1!!one111!!!)
Hey good person, I took no offense to your response. Because I do feel it was reasoned by myself, and also your opinion is quite valid. I do want to say thank you though for the willing clarification. Because that civility matters, and so does the gesture. Thank you.
To Wintersong, they offered a contest, and it's a mutual benefit to them and to the participants. They obviously will have to worry about spamming. But also their own actions in regard to that. Because not everyone combs through these forums, before participating in the army as it were. Or be made aware of the updates, because they are posted here instead of updating the How To Rules.
Because that's where it has to be, if they make a change. It can't just solely be hidden here on the forums, that are not required or referenced for appending the rules, or changes.
So folks expressing concern is valid. Both positive and negative. As it were.
Even though all that's said, I'm really personally looking forward to the game. I'm just not happy with the way this contest is being handled, to this point, in regards to the updating of the rules in forums, as opposed to you know the actual rules themselves.
But please understand, I'm just wanting it fair. And not arbitrary because, they didn't word their posts to reflect timelines. That's their responsibility to honor it even if their intent wasn't conveyed. Otherwise, it's just as if they don't follow their own rules. And that'll do more harm as a malignant tumorous growth if not quickly updated and modified, and thus excising said growth by, fixing the rules, and dating them, for transparencies sake.
It matters a great deal, Wintersong. When people hear word of mouth, as soon as they realize it's from someone trying to win a contest, it's discounted completely as spam. This really isn't a lot different then the old style "hey check this page out!" links with referrer querystrings that people used to post, where they'd make $0.05 a click. Those were dismissed as spam. The perception here won't be a lot different, and perception is everything.
With no prizes, it's just word of mouth. People telling their friends, and such. That's healthy. Prizes compromise that.
The whole point is to sell more copies of the game. This is a business, after all.
Yes this is the responsibility of a for profit business. And this is part of the marketing campaign, building viable hype before it goes live. But Stardock has always been very honest and upfront about all of this. So if they said they were doing this to reward the fans, and in a sense help build hype. That I believe.
Brad Wardell is a great guy and calls it honestly as he sees it. Even pointing out his own mistakes all the time. And how they've adapated, and adjusted. So if they say this was also to reward what people were already doing. Then I take that all the way to the bank. I can't say enough positive about this company, even if at times I'm not happy with the way something turns out.
It sounds like your Digg submissions were rejected because of some confusion on how they were linked, the system is designed so that if something is rejected it can be re-evaluated and we will look at them again and award points where they are deserved.
Thanks for bringing it to our attention, remember there are a lot of submissions so there will be mistakes from time to time but they can be fixed.
Edit: also for the comments about word of mouth being compromised by having it be for a contest... We have never sold our games on hype. The word of mouth is to get people to realize the game exists and check it out for themselves, I would hope Elemental will sell itself to people as its an awesome game.
I know personally I never read into the opinions of others about a game (especially one that isn't out), however, I will dig into whatever information is presented about it through official channels and for Elemental there is a LOT of that.
Well Kryo did point out in another thread, that I need to link to the Who section of the post. And that makes sense, otherwise that's another step that has to be taken by you guys, and I'm sure it's already a mammoth process.
Myself, I do read the opinions of others (I would point out Newegg as a catalyst in this field), and depending who they are, and my own intellect to sussing out details, I weigh them as an aggregate. Sort of like the principle of a horse race, with betters, and odds. The odds are based upon the principles of numbers, but they are just that. Odds.
I know this game will be much of what I'm looking for, and possibly fall short on some merits. But all things do that. But Stardock has a fantastic track record, so they get my benefit of the doubt marker. Thanks for the response Kestral2040.
I joined the army without knowing what it was... Is there any way I can 'unjoin' the army? Or maybe retire or desert or something. I don't mind being AWOL. But frankly I'd like that crossed swords under my name to go away...
Just in case someone missed it.
Plenty of people have the best of intentions, and I've at no point suggested that I thought Stardock's motives were anything less than totally honest. Yet often those with the best of intentions can, due to that particular form of blindness caused by the assumption that honesty and good faith is universal rather than extremely limited, cause the worst things to happen.
In this case, Stardock has created a contest that gives incentives for word of mouth publicity from its fanbase with the intention of rewarding individuals who choose to proselytize on their behalf. The unfortunate side effect is that people who don't know Stardock can be forgiven for viewing that as a significant negative -- they'd prefer people to tell them a game is great because the game is great, not because they have a chance of winning a prize for doing so. Witness, if you will, the phenomenon of individuals who are overly verbal about their support for a specific gaming company being dismissed as fanboys -- how much worse when they can be called corporate shills or prize hunters rather than just insulted for their excessive ardor. Or, alternatively, look at the many examples of reviewers whose motives are called into question due to the ridiculous suspicion of an improperly close relationship with a specific publisher. There are plenty of people on the internet who wholeheartedly believe those silly conspiracy theories about magazines being paid for good reviews -- giving them something similar that is actually true will only add fuel to the fire, and risk Stardock's reputation in the bargain.
And as I said before, I think that this contest is especially insensitive of the concerns of smaller forums, where, if internet trends are anything like real life trends, the majority of individuals tend to congregate. In smaller forums, there is a much greater siege mentality due to the existence of spambots and the fear of corporate shills and VMs hollowing out the mutual trust necessary for honest discourse. As a result, these smaller forums are hostile towards newer members whose posts have the suspicion of impropriety -- and there's no better way to make someone's motives suspicious than to offer rewards for a specific course of action. Since those smaller forums also tend to be congregation points for niche consumer groups -- board game aficionados, classic adventure game players, grognards and the like -- that also happen to be some of Stardock's target groups, potentially damaging relations with them seems a particularly poor choice.
While this might not hurt Stardock today, creating the impression that their fans are motivated more by prizes than by an honest appreciation for good games is a sure method of damaging those fan's long term credibility, and thus their ability to continue the sort of grass roots advertising that helped make Stardock such a success in the first place. This contest risks turning one of Stardock's strengths into a liability, and increasing its vulnerability in a marketplace dominated by large corporations with sizable game development budgets. Since I really do appreciate the efforts of this company, I'd hate to see that happen.
I saw it. And to be brutally honest... well, what else would you expect them to say? At this point hype is pretty much what is for sale, since there's no demo to try, no release reviews, and for that matter not necessarily a final feature list (as we saw with the tactical combat change).
"Hype" is exactly what's for sale right now. There's nothing really wrong with that, hype is pretty normal in the industry. But I have a real problem with co-opting the community into spreading it, and offering up prizes for who spreads it the most. That's just asking for trouble and the "fanboy shill" label to be applied to everybody.
So, now what? Stop enlistment in the army and consider it over until the game is released and/or has a demo? Then start another contest? Might work as I'd say 80% of the movement was done over this week, the rest will be trickles in comparrison. The event worked, the word is out there, and gears are in motion. Might be a good compromise?
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