Another case of the customer knows best. Recently you may have heard about how a intrusive form of copy protection was going to be included with Mass Effect and Spore that constantly connected to the internet (at the rate of every 10 days) just to check your serial was valid (with no check = no play).
There was a huge uproar as a consequence, with many potential buyers saying that they would just simply not buy their title (or even pirate it on purpose) just to get rid of this major intrusion.
If only publishers will learn that you must REWARD your customer for purchasing your game, not punish them. Make it easier to be a customer than to be a pirate.
Thankfully the voices were heard and the decision was reversed, with the new system being limited to one online check upon install and consequent checks when you download updates (which is reasonable enough). Still the limited installs is extremely annoying as you should have the right to install the game as often as you want since you payed for it.
For those interested, check out the responses at the Bioware Mass Effect forum: http://masseffect.bioware.com/forums/viewforum.html?forum=125
EA really wanna test the waters on this don't they. I hope they take this hostile reaction to heart that this is not how you treat potential customers. Particularly when your patch / post-release support history is pretty bad.
Gormoth1: Yes while not needing the CD is good, the limited installs is not. Especially when its limited to 3 and there is no way of "revoking" a used install (which could be as easily achieved as by performing a verification check).
You seem to misunderstand how it works though Gormoth. It basically means I can only install the game 3 times in its lifetime period (without needing to call their support and muck around). If I say, reformat my HDD 3 times over a period of say 2 years - how is it fair I have to come crawling to EA's support centre just to get the right to install the game on my PC?
Edit: this is of course assuming the activation method is driven via the registry or anything relying on information stored on the HDD.
I haven't encountered the issue yet (and very few others would have either) because this sort of DRM is new. The only game I have that has this sort of activation is Bioshock and at least there they have a system where I can "refund" an activation by using my serial information. Without such a system being used (such as the one proposed for Mass Effect and Spore) the limitations of limited activations will be felt in the future, and trust me Gormoth in that you'd find most people would go through 3 activations after 2-3 years easy.
You have to think forwards to the future in the consequences of such a DRM design, when people want to enjoy their games sometime after purchase without being hassled of starting a support ticket at EA just to be allowed to play their game.
As for cracking it, it should be easier to be a customer than to be the pirate no?
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