Three Moves Ahead had one of Stardock's PR folk on their podcast and talked about how to do PR for strategy games. I'm listening to it now.
chick likes to talk a lot and creepy breathing lol
edit: just finished, i swear around 23 min it sounds like someone is jerkin it...
Holy crap, you noticed that as well? Could not stop cracking up.
i felt dirty listening to that podcast
It was an interesting listen. Not specifically mentioned, but relevant nonetheless, is the PR related to this "Elemental Army" promotion. You offer your fans a chance for freebies, and they "vote up" your game which is coming out soon on various game review/retailer sites, hopefully getting it more attention from those outlets, hopefully then getting better sales and a larger player base. Not only this, but that gets more sales for other Stardock games via new Impulse users, and better sales overall even as new Impulse users maybe even buy non-Stardock games.
It's good stuff.
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