OnLive has partnered with UK telecom company BT to bring their streaming service to the UK, the cloud gaming firm announced today.
Read the article Here.
With this deal, plus being packaged with an ISP, OnLive is going to take a CHUNK out of European gaming come launch time. Maybe it's just me but I see Europe as a smaller area which may be better laid out with the proper "wiring" to handle the OnLive service. If it proves a success there, even though EU players won't be able to play with US gamers, I can see the technology gaining ground here once it takes over Europe.
I'm telling you now, once this hits, IF it works like they say it will, you'll be seeing the beginning of the end of gaming as we know it. Businesses will actively PUSH this model because they'll be able to use it to Maximize profits and charge people over and over for games. (we've had this talk before, if you can't see how they can do that go read that thread) Once the major companies see how much money these dill-holes are going to make they'll all jump on the band-wagon. Buying games and owning physical copies of them will be a thing of the past. Gamers will have empty pockets, and the companies will be laughing all the way to the bank because some dumb ass just paid for the same game 4 times in less then a year....
No thanks.....think I'll pass....
Self Edit:
Gamers will have empty pockets, and the companies will be laughing all the way to the bank because some dumb ass kid just paid for the same game 4 times in less then 2 years with Mommy and Daddy's credit card....
Well, wasn't that obvious from the very beginning when we heard about this the first time? Ubisoft DRM to the max?
To the Maxi-Max!!! With a side order of Maxiness McMaxi to go!! LoL (as the youngins would say)
Well Pirating will become the HOLYGRAIL of gaming in those days for sure. No way in hell i,m gonna be able to affard that nor would I ever be willing to pay it. They just don't seem to get it that teh harder they push the more people will turn to the illegal pirate sources because they simply cannot cope with the financial burden.
I'm sure Microsoft, Sony and Nintendo won't allow that to happen
That's more or less it exactly. People have to pay for their cable/ISP. Then on top of that they pay for the OnLive service. Then on top of that they pay to "buy" games, which in reality is nothing more then Extended RENTING, you "own" nothing, not even a little round piece of plastic with files on it. Then when that game gets old they'll shut down the servers, OR, you'll be able to pay ANOTHER Fee for access to the old game not many people are playing anymore. It's an endless cycle of rent-to-play that will drain bank accounts of parents the world over because their kids have no real sense of value and what money is honestly worth. I can honestly see some people, poorer people who unfortunately can barely afford to game as it is, being sent into debt or into the "poor house" just so they can try to play video games.
I swear by all that's un-holy I'll never get caught up in a debt circle like that. That's why my wife and I pay off our credit cards the second we can and hardly use them for anything unless we have to or it's a small online purchase. My family has already lost one house out from under us in the last 10 years or so. I'll be damned if I let that happen again. Hell, I'll have my wife Pimp me out to a bunch of horny old lady's before I let my family loose another home. We went from owning our last home to renting where we are now....no government bail-outs for us poor people. All the big business scum-bags who make hundreds of thousands a year don't seem to have a problem getting free money to save their asses though.
Anyway, back on topic, IF this system takes off it will eventually lead to the end of gaming as we know it. This partnership is just the first step in a business model that will engulf the industry. It won't be pretty....
lol Yeah right. You know as well as the rest of us that if this takes off all those companies you mentioned will have Their Own cloud gaming systems set up or they'll jump on another companies band wagon. Honestly though, I see Nintendo at least, having their own set-up.
I don't see why, Nintendo specially given that they profit with every piece of hardware they sell (and that they are pretty bad when it comes to online things). This kind of cloud gaming would mean investing a lot of money in infrastructure, and not selling their own hardware, for not any good gain.
While this is true, I just read an interview with Miyamoto (yesterday in fact) where he said he's been aware Nintendo has been lagging behind in the online market, but he says that's been by choice up to this point. Nintendo now though does have plans for launching an online service for the Wii. Whether or not they are going to charge for that service they don't know yet as up till now having your Wii online has been free. They are actively pursuing a online sector for Nintendo.
I agree as well Nintendo has always been the "odd" company that does it owns thing and is usually quite successful with it, which they proved yet again with the Wii which to date has consecutively Outsold the PS3 and XBox360. If this whole cloud gaming thing takes off, Nintendo won't license out their big money making characters, like Mario or Link. They will adapt and have their own cloud system just for Nintendo games.
I think Sony and Microsoft will follow suite as well, but, they have mostly 3rd party games so their games get made for multiple systems. Once (and again, IF) cloud gaming takes off, they will adapt to meet the industries needs, either that or slowly die off and go out of business which I don't see happening. Honestly, and this might sound corny to a lot of you, but I've been a loyal Nintendo gamer since I was 8 years old and got my first NES. I've seen how Nintendo operates over LONG periods of time and they do adapt. Worst case scenario, Nintendo will fall back to being mainly a Japanese developer and they would let their American market slide while keeping their big money makers native to Japan. I don't think anyone can argue that cloud gaming services would be Huge in Japan as Japan is already widely technically capable of having the infrastructure needed to do it right.
As discussed in other threads before, the OnLive model simply can't work well right now. And even if it did, the business model is unsustainable.
Cloud computing's main advantage is many computers dedicated to one task (folding@home for example). The only part of OnLive that can benefit from cloud computing is the video rendering part.
Currently, there is no way to distribute GPU power for gaming. What this means is simple: every person connected to OnLive will need their own video card. Discounting every other single component OnLive needs to buy, that means an investment of at least $100 per active game session. And this is JUST for 720p graphics.
And because of the costs, I don't think publishers will latch onto OnLive. The holy grail is something along the lines of the PS3, where modding is impossible. There are only two more steps that need to be added on to the PS3: the sale of the console breaks even (no profit, no loss ), and every game is tied to one account (PSN is there and can easily support this). Once that happens, a business model like OnLive's would be stupid, because of the massive amount of investment companies would have to spend to keep an OnLive service running, as opposed to a service like PSN.
Can't see it working very well in the UK - their broadband network is patchy at best, meaning this service would be limited to only a fairly small number of households. Even if it was to dramatically improve, I still don't see people paying a monthly subscription for OnLive ontop of a monthly subscription to BT for internet, on top of payments to 'purchase' games on the service (unless they just have a monthly subscription with access to all games)
As I said in another similar article, this happens for one reason and one reason only, because people will pay for it. The PS3 was sold for $700, why? Because it had HD? Because the controllers were wireless? Because people were willing to pay for it? Bingo. The same with the xBox 360, the iPod, iPhone and even the Intel Core i7. They cost a lot because people are willing to pay for it. That's why our economy went to hell these past years. Sure, they'll tell you its because of manufacturing cost and that they cost more to build then what they were sold for but they not stupid, they knew people would buy it and people would by the games that cost them little to produce.
Look at it this way. When Call of Duty World at War for PC came out it was around $50 to $60, on CD or DVD. Call of Duty Modern Warfare 2 sells for $60 and you get it from Steam online, even when you buy the CD. Why? They saved a ton from having to create the CDs and DVDs, the cases and the artwork. Yet they still sold it for $60. Why? because people will buy it, plain and simple.
This idea? It will work, why? Because people will pay for it.
The bolded part made me laugh. Because that's frikkin' hilarious.
"I don't grin like a moron, I grin like a sociopath." | PIMP YOUR HUSBAND
That's of course all Very True. I've got a good story about that one that actually I think a lot of people would like to know. It's a tad off topic, but it does expand on the "costs" of things and name brands. Here goes...
Back when I was in the industry, I did a Lot of small jobs for big companies. Just to name a few, Origin Systems Inc, EA Sports (Tiburon office), Microsoft Games Division (ever play Mech Commander Gold Edition? I helped with that), and many numerous smaller companies and web companies as a "Consultant" based on my professional beta testing career. It hasn't always been just games that I test either, some times actual products. Anyway, on with the point.
I happen to know, FOR A FACT (whether or not you chose to believe this is up to you), that both NVidia and ATI get some of their Materials (not parts), actually Raw MATERIALS, from some of the Very Same Suppliers. The very same thing is true for Pentium and AMD. Two companies that make the same things, only in a slightly different way, that buy many of their raw materials from the same suppliers and vendors. I don't know for sure but if you dig hard enough you might be able to verify that on-line with some research. So, you can either believe me, not believe me, or track it down on your own. I know what I saw during my time in "Shipping and Receiving" and I saw more then my fair share of documents that should have been sealed but weren't and were just left around for anyone to see until someone or other picked up and filed it away.
Both of those pairs of companies respectively, make the same things. I know what it really cost in materials to build a computer. It's not "cheap" by any means as computers have some highly precious metals in them though in small amounts, but it's definitely not worth what people pay for them provided the materials are bought in bulk prices. The only difference in the things these companies make is the Way they are done and what's done With them. If you boil it down to just the materials, they're both made out of the same stuff. Why the big price difference? Because people will pay for it. Even I'm guilty of it because of my personal experiences with parts from certain manufacturers. As long as I can afford to, even if I have to save a little longer, I always buy Intel/Nvidia. I say they make the best "quality for the money", but that's not always a fact, that's just as much my personal opinion. In reality, they ARE made out of %100 the SAME STUFF (materials wise)
Ok, back on to talking about the Cloud of Doom coming to gaming. Sorry to go off on something unrelated, but hopefully I opened a few people's eyes to some things or at least made them curious enough to look for themselves. In some occasions you'll find they buy from different companies, but those companies in turn are both owned by the SAME Parent Company. Dig it up, see for your-self, it'll open your eyes I promise you.
Not sure why this is a surprise to you. The reason ATI and NVidia cards are different is not because they are made from different materials... Same goes for Intel and AMD. It's not some super secret conspiracy. We can both get lemons from the same tree, but make different kinds of lemonade.
The price difference is: marketing, how they put things together, research and development, company size, etc. You know... stuff that costs money.
No one of the three console manufacturers has nothing to gain on something like OnLive. Nintendo because their two consoles have pretty weird input controls (and you aren't going to make OnLive work on the DS any time soon). And Sony and Microsoft have spent quite a lot of money on research on Natal and Move to extend their consoles lifecycles that they aren't going to throw out of the window just because OnLive appears. Microsoft is investing also heavily on the Windows Phone and gaming, money that they aren't going to throw either.
This may get some market share on PC if it works much better than it works right now, and then, end of the story, just another alternative, but not an industry changer as it doesn't have so many alternatives (and a lot of big players won't like it much like nVidia, Intel, Valve,...).
A bit off topic as well but still within the topic, the same can be said about products you buy in Walmart. Ever buy the "Great Value" brand from Walmart? If you look at their food products you can actually find the brand name product with the same package (bottle, can or box) and in many cases it taste the same, but... different prices. It's all about the brand.
The same can be said about nVidia and ATI. I am more likely to buy nVidia because for some reason I like them more. And if I could afford it I would buy the best video card they currently have. Why? Because I want to, not because I need it.
Exactly, it's because they know people will pay for it. Plain and simple. I know because after bashing Modern Warfare 2 for the lack of dedicated servers, I now own the game and play it every day. I guess it's human nature to be this way.
Oh it's No Surprise to me, but it actually WAS a "trade secret" for a few years. I found out back in 96 when I saw the paper trail first hand in a office. I wasn't snooping or anything, it was sitting on a desk 3 feet away from me within plain site just begging to be read, so I did.
I was mainly stating it for the people who are reading this that might be new to the market or computers.
Indeed I agree %100. They won't do those things (Nintendo or any other company) just because OnLive "appears". They'll do it a couple years down the road or when it comes time to make the Next Gen Console. If everyone at that point, lets stretch it out and say 5 years from now, is gaming with a $15 a month OnLive type service, and it works like they say it will, most people except for the more hard core crowd, aren't going to want to spend a comparatively massive amount of money to play the same games, and these other companies will see that. I'm not saying soon, but IF it's successful, they'll follow the trend because even if it takes a year or two to recoup the losses from hardware sales, they'll more then make it up in Subscription fee's, game costs, server fees, gold memberships verses silver memberships, charging people again and again for the same game. Once they get past a certain point and it's caught on and accepted by a good portion of the gaming community, it will catch on like wild fire and these companies will join in.
Granted, some of that's estimation and supposition, but it's the "Logical" progression given time and success.
@VicenteC
Thought I would add, from a financial standpoint, these companies may see it with these two options:
1) Make a new Console that costs a LOT and Hope people buy it...
2) Make a OnLive Type service for our own games and reap endless income...
Assuming the people are mostly buying up the "no hardware needed idea" the companies will adapt to the new system, or get left out and risk going under completely.
Supporting the infrastructure for an OnLive type service costs a LOT of money ALWAYS. Supporting Xbox Live right now is a massive amount of money, and their servers have to do much less work that the OnLive serves would need to do, so I wouldn't say it's just something as crystal clear as you want to make it appear.
They would have to research the tech (at least MS is not going to use tech from others), deploy massive datacenters (when they are in the middle of deploying Azure who is far more critical for them, and Azure has a looong way ahead), and then maintain all of that. That's a lot of investment, and what for? They are already charging for Xbox Live without having to do any of those things. Plus they sell the hardware, a hardware they control nearly 100% (development fees, SDKs, QA fees,...).
Of course, people may go with the no hardware idea, but this sounds like the old "consoles vs pcs": this year consoles will kill pcs because they are specialized gaming hardware that costs far less, blablablabla. And we all know how that never ends to happen
Last, a Xbox at launch was what, 400$? 500$? At 15$ per month, that's 33 months of OnLive service, and my Xbox has lasted already more than that. And that's not taking into account that if you stop paying the OnLive fee, you will probably lose the right to play the games you have bought, something that doesn't happen with the console right now. I'm not sure many people will accept that.
Also, talking about "theorycraft", given that something like OnLive would probably lower the sales of ATI and nVidia in general, but taking into account that OnLive depends on ATI and nVidia to render things, nothing stops them from sinking the performance of OnLive with crappy hardware and even more crappy drivers to try to stop this becoming the next big thing. We have seen far more dirty things happening in the computer industry
While it'll take a while for Cloud Gaming to replace our current methods, it's not unrealistic to expect that it'll happen within the next 10 to 20 years. It took quite a while for games to become main-stream, and Cloud Gaming represents a massive change to the foundations of the Industry on the same scale as the changes the invention of the Video Cassette caused the movie Industry.It's entirely within reason to see the evolution of this, or similiar, service's adoption as a change in the make-up of the industry and the fundamental principles on which it stands. The Video Game industry as a whole is evolving incredibly fast, much faster than any one single other industry. In the next decade or so, I expect to see the 'Rich kids' with their own PCs or consoles powerful enough to process the latest and greatest games, and the lay-person will have a Cloud Gaming service which grants them the same kind of power however with a 'flatness' to the image - anyone who's seen a cloud gaming or similiar service running will understand what I mean. For a real-world example of how it might go, look at the Digitial Distribution service's adoption and how retail publishing giants have reacted - hell, look at how Video Game Publishers have reacted. DD allows a gamer anywhere in the world to buy the latest and greatest games, access the latest updates and downloadable content and interact with the online community. Instead of using the service to usher in a new way to play, sell and buy games and truly make gaming the universal medium, the services have been bitterly accepted because it cuts out retail sellers and third-party publishers because a Developer doesn't need to sell their games in Stores like WalMart. The services are instead used to force regional pricing and over-priced DLC models on its customers as methods to extend the retail business model rather than replace or change it and expand profit margains beyond what was previously attainable. Instead of cheaper games provided digitially with more content, we've received more expensive games provided with less content with a focus on DLC to 'complete' the base game. Imagine what they'll do with a service where the games are never 'sold' at all.Innovations and changes of this magnitude aren't going to be adopted over-night, and some companies will simply refuse to adopt them at all. The Video Game industry is so different to Movies and Books, and yet its conducted with the same narrow-minded business models because the largest companies don't want to change or adapt, they want to continue making money the same way as they have before. The industry is halting it's own evolution with companies like Activision and EA Games holding the reins, while companies like Valve and Stardock are left to lead the charge for real, fundamental changes with their services and ideas.Want to see where the Video Game industry is headed with the current day thinking? Take one look at the Music Industry. Instead of adopting to change and to the market flow and getting in on the digitial bandwagon when there was clear and undeniable evidence that this is where it was headed, they ignored it and cracked down to attempt to keep the industry from evolving to protect current business models and profit margins. What happened? Massive financial losses as Peer2Peer networks enabled an explosion of MP3 swapping and music piracy so customers could get their music the way they wanted. Who stepped in? Apple. iPods and iTune came to the game way to late to really 'lead' the market, but they're the only ones who stepped up to the plate on a large enough scale to really make something of it.Look at the Games industry today. What's happening, and who's stepping up to the plate to give customers what they want?
You guys are strange. Onlive a threat? People buying Ps3 at $700 (It was originally $599 FYI, and it was the cheapest bluray player at launch)? Hilarious.
I will fuck a cow if people actually begin thinking that buying horribly compressed youtube videos of games every month while having HORRIBLE LATENCY is a good idea.
No, it's highly unreasonable to think cloud computing will replace home gaming. The main one is latency. Unless we create wormholes and send data instantly cloud computing will at the least double any latency you have.
Look at it this way. Cables are already sending your data at the speed of light. We have thousands of servers worldwide and only local ones give you good ping, unless you have a REALLY good connection. That won't really change unless we defeat the whole speed of light barrier.
You would have to have local servers in pretty much every area with enough horsepower to run millions of pcs each just to avoid huge pings.
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