Even if they remove the activation limit, there's still the "activation on install at all" issue. What if they take their activation server down next year when I buy a new computer? I can guarantee you that EA will put "we can do that and whatever the fuck else we want" (translated to legalese) in their EULA.
Oh, and there's the SecuROM 7 close-to-rootkit monitoring software. Yick.
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